You might be asking yourself why is it really convenient for your company to request the design of striking brochures. The answer is simple: people still love straight forward communication and contact with paper as a way of becoming closer to an organisation, just as they still love personal distribution. The modern era and the speed of modern life have paved the way to countless means of communication, however, everything occurs so fast and so impersonally that people have come to reassess the printed form. Therefore, through brochures people perceive that the company really exists and that its personnel is ready to answer any request. The public treasures personalised distribution, and, besides, associates graphic quality with a company’s quality.
Personal or mail delivery, as well as quality of design, paper and printing make brochures a difficult item to discard.
Brochures entice people into reflexive reading, time and time again. They are materials that can be resorted to any time either to purchase a product or hire a service.
Another reason for making a brochure is that the corporate identity can be materialised in them. Whether a flyer, leaflet or trifold brochure, the designer makes each graphic piece grasp the essence of a company through visual and textual elements.
Consequently, brochures consolidate the corporate identity and also make the image of an organization be present within the lives of people.
From the point of view of shape and space, brochures offer a wide range of possibilities according to the needs of a business and its targeted public. Whether a small flyer, an elegant leaflet or a standard trifold brochure, they are all means of promoting a company by resorting to concreteness: what can be seen and touched.
One of the chief advantages of brochures is that contain information that can be easily distributed. This means that they are advertising devices in which a considerable amount of information can be loaded concerning products on sale, novelties, services, prices, timetables, institutional aspects, etc., and they can also be distributed personally, by means of display stands or by mail, given that they are designed in suitable formats. Through an effective design brochures become powerful communicational weapons, given that from a visual and linguistic perspective they support a company before actual and prospect clients.
Every company can profit considerably from the creation of brochures. In big companies, brochures are an indispensable element within the whole advertising system. In general, considerably big companies distribute high quality leaflets and trifold brochures to other companies commercially linked with them, in new product launches or in corporate anniversary celebrations.
- Companies can also be present in stores through look and take brochures.
- Brochures help developed companies maintain an ever vital profile in the market and among the public.
- They are an excellent way of preserving the clientele and attracting new customers.
Small and medium size companies, on the other hand, can set a serious and reliable image by means of strong brochure campaigns, including flyers distributed on the street as well as leaflets and trifold brochures given to specific people or handed out in commercial shows. An attractive brochure with high quality printing lets people who do not know the company get to know it better. Besides, everyone can profit from contact information. Brochures are an excellent way of establishing a brand in the minds of the people, thanks to their visual impact and their wide scope.